About Us

Natalia Yaya’s designs were first seen in 2005 in the Far East markets of Singapore, Malaysia and Indonesia. As a young woman she followed in her mother’s footsteps in the Indonesia bridal business, with her dream that her creations one day would walk the high fashion runways.

Her designs are immersed in her native Indonesia’s many unique traditional hand-made fabrics of batik, lace, beads & crystals, feathers and gemstones. Her couture fashion is wedding gowns, formal evening and special occasion dresses. The elegant details of her design come alive with contrasting light and colors.

Moving to the US in 2015 she refined her method of design, a blend of Western and Indonesian styles of East meets West. For New York Fashion week September 2019, she joined International Fashion & Arts Week 5. A selection of her most recent collection published in the fall issues of iFashion Magazine , Creativ Magazine, Beauty and Arts Magazine and UBM Magazine.

In 2021 – 2023, Natalia Yaya has also participated in various fashion shows in Los Angeles, such as:

• October Luncheon and Afternoon Tea by Los Angeles Consular Corps Spouses Association on October 28th 2021 at the General Consulate of Indonesia, Los Angeles
• India’s 73rd Republic Day Celebration by Federation of Indo American Association of Southern California, January 29th 2022, Bria, California
• Ladies High Tea Party by Woman Association of Indonesian Consulate, March 12th 2022, Los Angeles
• Anastasia Magazine LA Fashion Week by Anastasia Magazine, March 25th 2022, Los Angeles
• “A Night in Bali” by Krama Bali LA Fundraising Event on May 21st 2022, Los Angeles
• Asian American Pacific Islander (AAPI) Cultural Fashion Show by The Philippines Consulate General, May 28th 2022, Hollywood California
• Fashion Show in Celebration 77th Indonesia Independence, August 13th 2022, San Diego California
• Anastasia Magazine New York Fashion Show, September 12th 2022, Manhattan NYC
• Lumiere Runway Los Angeles Fashion Week, October 15th 2022, Hollywood California
• Asian Festival in Arizona (Indonesia Representatives), October 22nd 2022, Scottsdale Arizona
• Sponsoring one of the Contestant at Miss Asia – USA 2022 (Indonesia Representatives) , November 19 2022, Redondo Beach California
• Sponsoring clothes for Puteri Indonesia Sumatera Utara 2022 in Indonesia Heritage Night, February 5th 2023, Ontario California
• Anastasia Magazine LA Fashion Week by Anastasia Magazine on March 24 2023, Los Angeles
• Beverly Hills Fashion Show with Marilyn Monroe Foundation and Anastasia Magazine July 26th 2023, Los Angeles
• Asian New York Fashion Week by AAPI NYC on September 8th, 2023, New York City
• Anastasia New York Fashion Week at Holiday Inn Hotel Manhattan, by Anastasia Magazine, September 9th 2023, New York City
• Anastasia New York Fashion Week at the Sanctuary New York City, by Anastasia Magazine, September 12th, 2023, New York City
• Asian Los Angeles Fashion Week by AAPI LA, October 6th 2023, Los Angeles
• Arizona Fashion Week by Anastasia Magazine ,on January 7th 2024, Phoenix Arizona
• Fantabulous Fashion Show by Phillipines-Arizona Community on June 29th 2024
• GALA FASHION SHOW “EAST MEETS WEST” a 20th Year Celebration of NATALIAYAYA DESIGNS on January 11th 2025
• Asian American Coalition of Chicago, on February 22th 2025

Beginning in early 2020, due to the pandemic, she committed to hunger relief back home in Indonesia. Working tirelessly, she sent all her earnings to feed people on the streets of Jakarta and outreaching the islands of east Java, Madura, Papua, Nias, Sulawesi, Bali, etc.

In Natalia’s pursuit of fashion, she saw the opportunity to share with Madura in the use of their fine batik fabrics in her “Ready-to-Wear” dresses, gowns and outfits. Her innovation to elegant design encompasses traditional fabrics found throughout Indonesia, creating custom kebayas, wedding dresses or special occasion dresses, etc.

Natalia Yaya was born in Jakarta Indonesia, and living in Arizona US, with her husband and daughter, she is inspired by the beauty of the mountain and desert landscapes.